Key Construction / Formcode / Launch & Beyond
The build is complete. This page shows exactly what was delivered, what we handle at go-live, and the work available after that. Pick the items you want and we will scope and price only those.
Everything in the signed scope is finished and paid in full. The invoice you just received is the last one for the project. No further build charges are coming.
A website earns its keep from what happens around it. None of the items below were in the build scope, and none of them are required. They are the gaps we can see from the outside, with a clear split on who does what.
Tick any item that sounds worth a conversation. When you are done, hit the button at the bottom and it will send us your list. We will come back with a scope and a price for those items only.
Your primary profile image is a piece of equipment. Someone searching Key by name sees a tractor instead of a finished building. Categories and service areas do not reflect the ten markets on the new site.
You have an Ohio office on Front Street and effectively no local search presence behind it. Northwest Ohio buyers searching for a contractor are not finding Key today.
One Google review total. Contractors your size in this market carry twenty to sixty. You already have four clients quoted on the new site who clearly like working with you and have never been asked.
Third party directories carry old addresses and phone numbers for Key. Mismatched listings pull down local ranking and send calls to dead numbers.
Owners and facility managers now ask ChatGPT and Google AI for contractor recommendations before they ask anyone else. Nobody is checking whether Key gets named in those answers, or who does.
Right now a form fill is just a form fill. There is no way to say whether it came from search, the plan room, a referral, or a LinkedIn post, which means no way to know what to do more of.
Data Centers and Hospital & Medical are where you want to go. Those pages will compete better with dedicated content aimed at how those buyers search.
The portfolio is current as of launch. Every job you finish from here forward is either added or it is not, and a portfolio that stops growing starts aging immediately.
Photography is what separates a portfolio that wins work from one that fills space. Phone photos from the field are fine for progress, not for the shortlist.
The three articles on the site are dated March 2025. A blog that never moves signals a company that is not paying attention, and it stops getting crawled.
Four testimonials is a good start and one of them is still running a placeholder photo. Named clients with faces and titles carry far more weight with public owners.
The careers page is built and empty pages do not recruit. Field and office candidates check the site and your LinkedIn before they call.
The prequal form and plan room link are live. Subs stop checking a bid path that never changes and never responds.
LinkedIn is where owners, architects, and developers in this market actually look. Posting is the cheapest visibility available to you and the first thing that gets skipped.
If you take everything, this is the order we would run it. Cheap and visible first, compounding work after. Whatever you select, we build the schedule around it.
Fix what is visibly broken.
Keep the site moving.
Get named where buyers look.
Show what it returned.
Running underneath all of it.
You are not buying a bundle. We price only what you check, as a monthly figure, a one-time figure, or both.
Your selections start a conversation, not a contract. We send a scope, you decide from there.
Your Hosting + Care plan is already in place at its agreed rate. Nothing here changes that.
The expensive part is behind you. Everything above is small, steady work that compounds, and the only reason it does not get done is that nobody owns it. Check what matters and we will take it from there.
We will come back with a scope and pricing for these items only.